ABOUT

Born and based in Miami, I’ve enjoyed more than two decades shaping ideas as a writer and creative director—leading projects with the perspective of an artist and flexibility of a free thinker.

A native English and Spanish communicator, I’ve developed national campaigns for both American and Hispanic audiences, with a focus on crafting stories around cultural nuance and human appeal.

Along the way I’ve partnered with Global brands like Chase, Ford, Lincoln Motor Company, Dunkin’, SC Johnson, AARP and Baptist Health, allowing me the opportunity to oversee multi-million-dollar productions across North America, South America and Europe.

While away from the keyboard, I stay close to the natural world—as an avid gardener, pet friend and conceptual photographer with a collection of 1,000+ licensed images.